As apparent within my Pinterest blog, a wide range of the posters feature the colours red and black as both these colours hold strong connotations to themes such as blood, death, danger and darkness, all of which are conventions closely linked to the horror genre. I, therefore, will ensure that I mirror such techniques when it comes to producing my own horror poster in order to make apparent to the audience that the film I am advertising is of the horror genre. I have also found that these film posters commonly feature one dominant image of either the main characters or certain scenes that feature within the film. I believe that by featuring a snapshot of a scene within the film is extremely effective in attracting the audience as this allows them to gain an insight of what is to be expected from the film, therefore generating interest. Similarly, the use of lighting is also highly significant in portraying an unsettling, uncanny and sinister atmosphere to the audience. Low-key lighting is again seen as a common convention of the horror genre to the audience to feel a sense of unease and paranoia, overall making them more vulnerable and fearful. This is important as again this enables the audience to visualise the film to gain an insight of what is expected.
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