Poster: Photoshop Process

Step 1

When creating my film magazine, I used a medium angle shot of the character, Jenna Johnson, therefore in order to abide by a house style, I decided to use a close-up shot of the character when creating my film poster. I decided that the film poster should focus on the characters eyes as the eye is a direct representation of the title of the film and also indicates to the audience that the narrative of the film will focused around it. I therefore slightly cropped the image of the character and zoomed into her face once I inserted it into Photoshop.

Step 2

In order to give the image a darker effect, I used the burn tool on Photoshop which allowed the features of the character to stand out more. The burn tool brightened up the eyes of the character and gave it more of a ghostly effect which overall gave the image an eerie feel. 

Step 3

The first image presented above shows me looking down at both of my hands which are covered in blood. I decided to experiment and place this image over the previous one of the character. I then zoomed into my hair within the image and decrease its opacity to 43% which gave the image a textured effect.  

Step 4

Next, I used the blur tool again, darkening certain parts more than others in order to give the image a more eerie and mysterious feel. Once I was happy with the image, I moved on to creating the title of the film. In order to create a house style, I decided to use the same font style that I used when creating my magazine cover. However, to make the white font stand out, I adjusted the blending options of the font and gave it a hint of a red glow. I decided to use the colour red as I believed that the red would not only compliment the black background and bright coloured font, however, also because it is a colour linked to the horror genre. 

Step 5

Firstly, I created the tagline of my film poster; "SHE'S ALWAYS WATCHING". I first experimented with the positioning of the tagline as initially I decided to place in directly on top of the film title. However, I decided it was best to place the name of main actress there instead. When creating the tagline, I decided it would be best to use serif font as the small lines tailing from the edges of the letters make it more legible for the audience to read. This is important as the font size is quite small and the font however the sharpness of it allows it to stand out.  I then moved on to create the credits for my film which I done by using two different font sizes, 9 and 11pt. 

Step 6

Lastly, I finished off creating my poster by adding the date of release directly at the bottom of the page. Through conducting a poster questionnaire, I had found that the audience initially look at the date of release in a film poster. I therefore ensured that I used a bold, bright coloured front in order to allow it to stand out to the audience. 

Poster: Slogan Ideas

Mind Map created by Faiza Wasim with GoConqr

Poster: Mock-Up Plans

Presented below are mock-up plans which I have produced in order to gain an insight of which layout ideas would be the most effective and suitable for my target audience. Through this ask I was able to experiment with different layout designs and come to decide which specific layouts were suitable for adversiting my horror production. 

Poster: Questionnaire Analysis

Poster: Market Research Questionnaire

 I have conducted a questionnaire in order to identify what certain features appeal to my target audience as this will enable me to gain a further insight of what to incorporate when creating my own film poster. Within my questionnaire, I have incorporated eight closed ended questions and two open ended questions.  Survey Creator

Poster: Analysing Film Posters

Poster: Moodboard

https://uk.pinterest.com/faizwasim786/moodboard-of-horror-posters/

As apparent within my Pinterest blog, a wide range of the posters feature the colours red and black as both these colours hold strong connotations to themes such as blood, death, danger and darkness, all of which are conventions closely linked to the horror genre. I, therefore, will ensure that I mirror such techniques when it comes to producing my own horror poster in order to make apparent to the audience that the film I am advertising is of the horror genre. I have also found that these film posters commonly feature one dominant image of either the main characters or certain scenes that feature within the film. I believe that by featuring a snapshot of a scene within the film is extremely effective in attracting the audience as this allows them to gain an insight of what is to be expected from the film, therefore generating interest. Similarly, the use of lighting is also highly significant in portraying an unsettling, uncanny and sinister atmosphere to the audience. Low-key lighting is again seen as a common convention of the horror genre to the audience to feel a sense of unease and paranoia, overall making them more vulnerable and fearful. This is important as again this enables the audience to visualise the film to gain an insight of what is expected.